1. I don't gatekeep.
Ask me how we did something and I'll tell you: the tools, the tactics, and the stuff that flopped. Need a manufacturer, a partner or a contractor? I'll introduce you to anyone I know.
I build things,
then I tell you how it went.
I'm Gabi, a growth hacker and co-founder of CMY Cubes and SHE-com. I do 1:1 sessions with anyone who wants a straight answer, and I speak on stages about what's actually working right now.
early adopter of everything. I break the beta so you get what works.
no agencies. I test it all myself.
Sound familiar?
be honest
You've got the drive and the ideas, but growth has stalled.
The advice out there is generic, and none of it fits your business.
Everything takes longer than it should, and you're not sure what to fix first.
You've tried the tactics everyone posts about. Some worked once. Most didn't.
Most advice is second-hand.
A lot of the people handing out business advice aren't running a business right now. They're teaching what worked for someone else, years ago. And plenty of gurus are guessing too, just more confidently.
Good coaching is worth every cent (it's why we run courses at SHE-com). Just check your coach is still walking the walk.
I'm still doing it, every single day.
So I do it differently.
a few things you should know about me
2. I'm brutally honest.
With love. You'll get the real answer, even when it isn't the one you were hoping for. Then we'll work out what to do about it.
3. I'm a growth hacker.
Early adopter of everything. I beta test the new stuff and find the side door into marketing, so you only hear about what actually works. My brain doesn't switch off.
4. I don't do agencies.
I'm a big believer in doing it yourself. I'll show you how, and then I'll hold you accountable until it's done. Relentlessly.
500M+views across every social channel
200K+customers
~100countries we ship to
500+stores stock us
100+coaching sessions hosted
15+stages spoken on
On stage.
places I've been lucky enough to talk
Mailchimp HQ, Retail Fest 2024, 2025 and 2026, Online Retailer 2025 and 2026, Reed Gift Fair 2025, Supply Summit 2026, and the SHE-com x Australia Post Roadshow.
Shop floor to stage.
- 2011Started on the shop floor at Glue Store, where I learned what makes people buy.
- 2015PayPal Australia at 19, their youngest business development hire.
- 2016Social media, then agency side growing brands like Uber and Therabody.
- 2020Co-founded CMY Cubes with my partner Lorenzo. Our first video did 3 million views.
- 2024Co-founded SHE-com, a community for women in ecommerce.
I've made plenty of expensive mistakes. I'm as happy to talk about those as the wins.
B&T 30 Under 30K-Startup Grand Challenge 2026, top 404.9 stars from 2,000+ reviews
1:1 sessions
Bring me anything.
I've hosted over 100 of these. You don't need to be a founder, you just need a question you want a straight answer to. I'll share everything I know, tell you honestly what I'd do in your shoes, and then hold you to it.
I'll grill your brand. I'll grill your social. I'll grill your product. Then I'll help you fix them.
it's not just an hour, here's how it works:
- 1You fill in a short questionnaire so we skip the small talk
- 2I come prepped, having already dug into your stuff
- 3We spend the hour on the things that matter most
- 4You leave with takeaways and clear next steps
- A website, UX or UI audit
- Your quickest, lowest-hanging fruit
- Growing a business
- Social media and content
- TikTok Shop
- Live shopping
- Using AI at work
- Your personal brand
- A career move
- Manufacturing and IP
- Launching something new
- Honestly, anything
still working on cloning myself. until then, this is the next best thing.
What I talk about.
Keynotes, panels, firesides and workshops. Real numbers from my own business, what's working right now, and the stuff that didn't. Sometimes I build something live in front of the room.
tap a topic to open it
1Social media and contentTikTok, short-form video, creators and affiliates, and building a personal brand people actually follow.
from my own business: our first video did 3 million views, and we reached 36,000+ creators in a year.
2Ecommerce and social commerceD2C, TikTok Shop, live shopping, marketplaces, wholesale, and selling into new countries.
from my own business: we ship to nearly 100 countries, and the US is our biggest market.
3AI in businessPractical AI for small teams, automating the boring half, and how AI is changing the way people shop.
from my own business: AI gives me 10 to 15 hours back a week and handles about half our customer tickets.
4Building a brand people loveCommunity, trust, loyalty, and making products your customers are already asking for.
from my own business: we only launch what people ask for. Our dice nearly sold out on pre-sale before the stock landed.
5Manufacturing and IPFinding and working with factories, owning your product, protecting it from copycats, and getting to market fast.
from my own business: we hold registered IP in the US, UK, Europe, Japan, Korea and Australia.
6Founder lifeBootstrapping, co-founding with your partner, women in business, and the messy middle nobody posts about.
from my own business: no investors, a team of five, and a co-founder I also happen to live with.